Global Over-the-top (OTT) Video Equipment Market Research Report, Trends and Forecast, 2017-2025

Publisher : RBM RESEARCH Publication Date : Mar 31, 2018

Number of Pages : 100 Subcategory : Telecommunication & Networks
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  • Description

    Product Description

    Market Overview:

    Global Over-the-top (OTT) Video Equipment market is projected to grow at a CAGR of XX% to reach USD XX billion by 2025, Over-the-top (OTT) content is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution services. OTT services are mostly related to communication and media and are generally lower in cost than the traditional method of content delivery. OTT content, applications, and services are increasingly being adopted in all segments of commerce and society and are affecting and disrupting traditional industries at a significant pace. Consumers use online video instead of traditional television; online communications platforms instead of traditional telephone services; and today are able to download films and music that were once provided only on physical media.

    The report provides a picture on Over-the-top (OTT) Video Equipment market across different verticals and regions. It aims at estimating the market size and future growth potential of the Over-the-top (OTT) Video Equipment market across different segments such as Type, Revenue Model, Deployment, Application and geography. Furthermore, the report also includes an in-depth competitive analysis of the key players in the market along with their company profiles, SWOT analysis, recent developments, and key market strategies.

    The global OTT market has a very competitive environment with the originality of content and innovation in services being some of the key differentiating factors. This has led to the growth of in-house produced content across various platforms. Original in-house web-series across genres such as drama, comedy, sitcoms, action, talk shows, and documentaries are some of the highest viewed digital videos on OTT platforms such as Netflix and YouTube. Some of the latest in-house produced web series on Netflix are Marseille, Love, Fuller House, Flaked, The Characters, The Ranch, and Lady Dynamite. These shows are widely popular since these series provide new and innovative content that interests consumers.

    Real-time bidding (RTB) is an online ad serving process, which involves an online bidding process. This allows marketers, advertising agencies, and media buying agencies to trade display advertising inventory in real time. RTB vendors offer a suitable platform to carry out this auction process. When a customer visits a publisher’s website, it sends a request to the vendor. The vendor sets a floor price for that visitor, and various other advertisers are also allowed to check the visitor and the floor price so that they can bid accordingly. The vendor then selects the winning bid, and the ad of the winning bidder is displayed for the visitor. With an increasing number of consumer metrics available for the vendor to target their audience, RTB can be the tool that can enhance an OTT vendor's subscriber base.

    Over-the-top (OTT) Video Equipment by region segmented into North America, Europe, Asia-Pacific and Rest of the world. By region, North America has dominated the Over-the-top (OTT) Video Equipment market and has generated USD XX million market value in 2017 and is estimated to reach USD XX million market by 2025 with growing XX% CAGR.

    The Over-the-top (OTT) Video Equipment market is dominated by a few global players, and comprises several regional players. Some of the key players operating in the Over-the-top (OTT) Video Equipment are Akamai Technologies, Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft Corporation, and Netflix Inc. Several Indian companies have also entered the OTT content market in a big way. Some of the Indian OTT content market players include Star India Pvt. Ltd., Zee Entertainment Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd. and other.

    Market Segmentation:

    Over-the-top (OTT) Video Equipment market is segmented based on Type, Revenue Model, Deployment, Application and geography.

    Market segmented by Application

     Mobile devices & Computers
     Smart TVs & Set-top Box
     Gaming Console

    Market segmented by Type

     VoIP
     Text & Images
     Video

    Market segmented by Revenue Model

     AVOD
     SVOD
     TVOD
     Others

    Market segmented by Deployment

     Cloud
     On Premises

    Market segmented by region

     North America
     Europe
     Asia-Pacific
     Rest of the World

    Key Players:
     Amazon.com Inc.
     Apple Inc.
     Facebook Inc.
     Google Inc.
     IBM
     LeEco
     Limelight Networks
     Microsoft Corporation
     Netflix Inc.
     Star India Pvt. Ltd.
     Zee Entertainment Enterprises Ltd.
     Spuul
     Eros International Plc.
     Viacom 18 Media Pvt. Ltd.

  • Table of Content

    Global Over-the-top (OTT) Video Equipment Market Research Report, Trends and Forecast, 2017-2025

    1. Research Methodology & Scope
    1.1. Scope of the Study
    1.1.1. Research Objectives
    1.1.2. Assumptions & Limitations
    1.2. Research Process
    1.2.1. Primary Process
    1.2.2. Secondary Process
    1.2.3. Forecast Model

    2. Introduction
    2.1. Market Definition
    2.2. Recent Developments

    3. Executive Summary

    4. Market Factor Analysis
    4.1. Growth Potential Analysis
    4.2. Porter’s Five Forces Analysis
    4.3. Value/Supply Chain Analysis
    4.4. PESTEL Analysis

    5. Industry Impact Forces

    6. Cost structure and Pricing Analysis


    7. Global Over-the-top (OTT) Video Equipment Market by Type
    7.1. Introduction
    7.1.1. VoIP
    7.1.1.1. Market Estimates & Forecast, 2017-2025
    7.1.2. Text & Images
    7.1.2.1. Market Estimates & Forecast, 2017-2025
    7.1.3. Video
    7.1.3.1. Market Estimates & Forecast, 2017-2025

    8. Global Over-the-top (OTT) Video Equipment Market by Platform
    8.1. Introduction
    8.1.1. Mobile devices & Computers
    8.1.1.1. Market Estimates & Forecast, 2017-2025
    8.1.2. Smart TVs & Set-top Box
    8.1.2.1. Market Estimates & Forecast, 2017-2025
    8.1.3. Gaming Console
    8.1.3.1. Market Estimates & Forecast, 2017-2025

    9. Global Over-the-top (OTT) Video Equipment Market by Revenue Model
    9.1. Introduction
    9.1.1. AVOD
    9.1.1.1. Market Estimates & Forecast, 2017-2025
    9.1.2. SVOD
    9.1.2.1. Market Estimates & Forecast, 2017-2025
    9.1.3. TVOD
    9.1.3.1. Market Estimates & Forecast, 2017-2025
    9.1.4. Other
    9.1.4.1. Market Estimates & Forecast, 2017-2025

    10. Global Over-the-top (OTT) Video Equipment Market by Deployment
    10.1. Introduction
    10.1.1. Cloud
    10.1.1.1. Market Estimates & Forecast, 2017-2025
    10.1.2. On Premises
    10.1.2.1. Market Estimates & Forecast, 2017-2025

    11. Global Over-the-top (OTT) Video Equipment Market by Region
    10.1 Introduction
    11.1.1. North America
    11.1.1.1. Market Estimates & Forecast, 2017-2025
    11.1.1.2. Market Estimates & Forecast, By Type, 2017-2025
    11.1.1.3. Market Estimates & Forecast, By Platform, 2017-2025
    11.1.1.4. Market Estimates & Forecast, By Revenue Model, 2017-2025
    11.1.1.5. Market Estimates & Forecast, By Deployment, 2017-2025
    11.1.1.6. Market Estimates & Forecast, By Country, 2017-2025
    11.1.2. Europe
    11.1.2.1. Market Estimates & Forecast, 2017-2025
    11.1.2.2. Market Estimates & Forecast, By Type, 2017-2025
    11.1.2.3. Market Estimates & Forecast, By Platform, 2017-2025
    11.1.2.4. Market Estimates & Forecast, By Revenue Model, 2017-2025
    11.1.2.5. Market Estimates & Forecast, By Deployment, 2017-2025
    11.1.2.6. Market Estimates & Forecast, By Country, 2017-2025
    11.1.3. Asia-Pacific
    11.1.3.1. Market Estimates & Forecast, 2017-2025
    11.1.3.2. Market Estimates & Forecast, By Type, 2017-2025
    11.1.3.3. Market Estimates & Forecast, By Platform, 2017-2025
    11.1.3.4. Market Estimates & Forecast, By Deployment, 2017-2025
    11.1.3.5. Market Estimates & Forecast, By Country, 2017-2025
    11.1.4. Rest of the World
    11.1.4.1. Market Estimates & Forecast, 2017-2025
    11.1.4.2. Market Estimates & Forecast, By Type, 2017-2025
    11.1.4.3. Market Estimates & Forecast, By Platform, 2017-2025
    11.1.4.4. Market Estimates & Forecast, By Revenue Model, 2017-2025
    11.1.4.5. Market Estimates & Forecast, By Deployment, 2017-2025
    11.1.4.6. Market Estimates & Forecast, By Country, 2017-2025

    12. Competitive Landscape

    13. Key Players
    13.1. Akamai Technologies
    13.1.1. Overview
    13.1.2. Financial Analysis
    13.1.3. Product Portfolio
    13.1.4. Strategic Outlook
    13.1.5. SWOT Analysis
    13.2. Amazon.com Inc.
    13.3. Apple Inc.
    13.4. Facebook Inc.
    13.5. Google Inc.
    13.6. IBM
    13.7. LeEco
    13.8. Limelight Networks
    13.9. Microsoft Corporation
    13.10. Netflix Inc.
    13.11. Star India Pvt. Ltd.
    13.12. Zee Entertainment Enterprises Ltd.
    13.13. Spuul
    13.14. Eros International Plc.
    13.15. Viacom 18 Media Pvt. Ltd.

    14. Conclusion

    LIST OF TABLES

    Table 1 Global Over-the-top (OTT) Video Equipment Market: By Region, 2017-2025
    Table 2 North America Over-the-top (OTT) Video Equipment Market: By Country, 2017-2025
    Table 3 Europe Over-the-top (OTT) Video Equipment Market: By Country, 2017-2025
    Table 4 Asia-Pacific Over-the-top (OTT) Video Equipment Market: By Country, 2017-2025
    Table 5 Rest of the World Over-the-top (OTT) Video Equipment Market: By Country, 2017-2025
    Table 7 Global Over-the-top (OTT) Video Equipment By Type Market: By Regions, 2017-2025
    Table 8 North America Over-the-top (OTT) Video Equipment By Type Market: By Country, 2017-2025
    Table 9 Europe Over-the-top (OTT) Video Equipment By Type Market: By Country, 2017-2025
    Table10 Asia-Pacific Over-the-top (OTT) Video Equipment By Type Market: By Country, 2017-2025
    Table11 Rest of the World Over-the-top (OTT) Video Equipment By Type Market: By Country, 2017-2025
    Table12 Global Over-the-top (OTT) Video Equipment By Platform Market: By Regions, 2017-2025
    Table13 North America Over-the-top (OTT) Video Equipment By Platform Market: By Country, 2017-2025
    Table14 Europe Over-the-top (OTT) Video Equipment By Platform Market: By Country, 2017-2025
    Table15 Asia-Pacific Over-the-top (OTT) Video Equipment By Platform Market: By Country, 2017-2025
    Table16 Rest of the World Over-the-top (OTT) Video Equipment By Platform Market: By Country, 2017-2025
    Table17 Global Over-the-top (OTT) Video Equipment, By Type Market: 2017-2025
    Table18 Global Over-the-top (OTT) Video Equipment, By Platform: 2017-2025


    LIST OF FIGURES

    FIGURE 1 Global Over-the-top (OTT) Video Equipment Market Segmentation
    FIGURE 2 Forecast Methodology
    FIGURE 3 Five Forces Analysis of Global Over-the-top (OTT) Video Equipment Market
    FIGURE 4 Value/ Supply Chain of Global Over-the-top (OTT) Video Equipment Market
    FIGURE 5 PESTEL Analysis of Global Over-the-top (OTT) Video Equipment Market
    FIGURE 6 Cost Structure Analysis of Global Over-the-top (OTT) Video Equipment Market
    FIGURE 7 Pricing Analysis of Global Over-the-top (OTT) Video Equipment Market
    FIGURE 8 Share of Global Over-the-top (OTT) Video Equipment Market in 2017, By Country (In %)
    FIGURE 9 Global Over-the-top (OTT) Video Equipment Market, 2017-2025,
    FIGURE 10 Sub Segments Of Type
    FIGURE 11 Global Over-the-top (OTT) Video Equipment Market Size By Type, 2017
    FIGURE 12 Share of Global Over-the-top (OTT) Video Equipment Market By Type, 2017 TO 2025
    FIGURE 13 Global Over-the-top (OTT) Video Equipment Market Size By Platform, 2017 TO 2025
    FIGURE 14 Financial Analysis
    FIGURE 15 SWOT Analysis

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