Global Advertising Market Analysis 2012-2017 and Forecast 2018-2023

Publisher : 99Strategy Publication Date : Jun 12, 2018

Number of Pages : 133 Subcategory : Advertising & Marketing
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  • Description

    Product Description

    Snapshot
    The global Advertising market will reach Volume Million USD in 2017 and CAGR xx% 2011-2017. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Advertising by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.
    Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.):
    TV Advertising
    Newspaper & Magazine Advertising
    Outdoors Advertising
    Radio Advertising
    Internet Advertising
    Others
    Company Coverage (Sales Revenue, Price, Gross Margin, Main Products etc.):
    Omnicom Group
    WPP
    Dentsu Inc.
    PublicisGroupe
    IPG
    Havas SA
    Focus Media Group
    Guangdong Advertising Co., Ltd.
    Bluefocus Communication Group Co., Ltd.
    SiMei Media
    AVIC Culture Co.,Ltd.
    Yinlimedia
    Hunan TV and Broadcast Intermediary Co., Ltd.
    Guangdong Guangzhou Daily Media Co., Ltd.
    Beijing Bashi Media Co., Ltd.
    Dahe Group
    China Television Media
    Spearhead Integrated Marketing Communication Group
    Shanghai Xinhua Media Co., Ltd.
    Chengdu B-ray Media Co., Ltd.
    Application Coverage (Market Size & Forecast, Different Demand Market by Region, Main Consumer Profile etc.):
    Food & Beverage Industry
    Vehicles Industry
    Health and Medical Industry
    Commercial and Personal Services
    Consumer Goods
    Others
    Region Coverage (Regional Output, Demand & Forecast by Countries etc.):
    North America
    Europe
    Asia-Pacific
    South America
    Middle East & Africa

  • Table of Content

    Global Advertising Market Analysis 2012-2017 and Forecast 2018-2023

    Table of Content
    1 Industry Overview
    1.1 Advertising Industry
    1.1.1 Overview
    1.1.2 Development of Advertising
    1.2 Market Segment
    1.2.1 Upstream
    1.2.2 Downstream
    1.3 Cost Analysis
    2 Industry Environment
    2.1 Policy
    2.2 Economics
    2.3 Sociology
    2.4 Technology
    3 Advertising Market by Type
    3.1 Segment Overview
    3.1.1 TV Advertising
    3.1.2 Newspaper & Magazine Advertising
    3.1.3 Outdoors Advertising
    3.1.4 Radio Advertising
    3.1.5 Internet Advertising
    3.1.6 Others
    3.2 Market Size
    3.3 Market Forecast
    4 Major Companies List
    4.1 Omnicom Group (Company Profile, Sales Data etc.)
    4.2 WPP (Company Profile, Sales Data etc.)
    4.3 Dentsu Inc. (Company Profile, Sales Data etc.)
    4.4 PublicisGroupe (Company Profile, Sales Data etc.)
    4.5 IPG (Company Profile, Sales Data etc.)
    4.6 Havas SA (Company Profile, Sales Data etc.)
    4.7 Focus Media Group (Company Profile, Sales Data etc.)
    4.8 Guangdong Advertising Co., Ltd. (Company Profile, Sales Data etc.)
    4.9 Bluefocus Communication Group Co., Ltd. (Company Profile, Sales Data etc.)
    4.10 SiMei Media (Company Profile, Sales Data etc.)
    4.11 AVIC Culture Co.,Ltd. (Company Profile, Sales Data etc.)
    4.12 Yinlimedia (Company Profile, Sales Data etc.)
    4.13 Hunan TV and Broadcast Intermediary Co., Ltd. (Company Profile, Sales Data etc.)
    4.14 Guangdong Guangzhou Daily Media Co., Ltd. (Company Profile, Sales Data etc.)
    4.15 Beijing Bashi Media Co., Ltd. (Company Profile, Sales Data etc.)
    4.16 Dahe Group (Company Profile, Sales Data etc.)
    4.17 China Television Media (Company Profile, Sales Data etc.)
    4.18 Spearhead Integrated Marketing Communication Group (Company Profile, Sales Data etc.)
    4.19 Shanghai Xinhua Media Co., Ltd. (Company Profile, Sales Data etc.)
    4.20 Chengdu B-ray Media Co., Ltd. (Company Profile, Sales Data etc.)
    5 Market Competition
    5.1 Company Competition
    5.2 Regional Market by Company
    6 Market Demand
    6.1 Demand Situation
    6.1.1 Demand in Food & Beverage Industry
    6.1.2 Demand in Vehicles Industry
    6.1.3 Demand in Health and Medical Industry
    6.1.4 Demand in Commercial and Personal Services
    6.1.5 Demand in Consumer Goods
    6.1.6 Demand in Others
    6.2 Regional Demand Comparison
    6.3 Demand Forecast
    7 Region Operation
    7.1 Regional Output
    7.2 Regional Market
    7.3 by Region
    7.3.1 North America
    7.3.1.1 Overview
    7.3.1.2 by Country (U.S., Canada, Mexico)
    7.3.2 Europe
    7.3.2.1 Overview
    7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.)
    7.3.3 Asia-Pacific
    7.3.3.1 Overview
    7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.)
    7.3.4 South America
    7.3.4.1 Overview
    7.3.4.2 by Country (Brazil, Argentina etc.)
    7.3.5 Middle East & Africa
    7.3.5.1 Overview
    7.3.5.2 by Country (Saudi Arabia, South Africa etc.)
    7.4 Regional Forecast
    8 Marketing & Price
    8.1 Price and Margin
    8.1.1 Price Trends
    8.1.2 Factors of Price Change
    8.1.3 Manufacturers Gross Margin Analysis
    8.2 Value Chain
    8.3 Marketing Channel
    9 Research Conclusion

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