Pet Care in Germany

Publisher : Euromonitor International Publication Date : May 31, 2018

Number of Pages : 44 Subcategory : Animal husbandry
Single User $ 2100

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  • Description

    Product Description

    In 2017, pet care in Germany followed trends and developments from human-centred industries ever more closely. Smaller, independent manufacturers especially tended to pick up developments – even niche trends – from packaged food, health and wellness or even fashion, and translated them into products for pets. One of the larger trends was the growing demand for more natural products, free from artificial enhancers or even grain, gluten or sugar. Such products were integrated into the portfolios o...

    Euromonitor International's Pet Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

    Product coverage: Pet Food, Pet Products.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Pet Care market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market’s major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

  • Table of Content

    Pet Care in Germany

    PET CARE IN GERMANY
    Euromonitor International
    May 2018

    LIST OF CONTENTS AND TABLES

    Executive Summary
    Anthropomorphism and Premiumisation Define Pet Care in Germany
    Emphasising Naturalness in Products and Features Supports Growth
    the Growing Selection and Quality of Private Label Intensifies the Competition
    Pet Superstores Sees Strong Growth
    Value Growth Is Set To Slow Due To the Stagnant Customer Base and Maturity
    Market Indicators
    Table 1 Pet Populations 2013-2018
    Market Data
    Table 2 Sales of Pet Food by Category: Volume 2013-2018
    Table 3 Sales of Pet Care by Category: Value 2013-2018
    Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
    Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
    Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
    Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
    Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
    Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
    Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
    Table 11 Distribution of Pet Care by Format: % Value 2013-2018
    Table 12 Distribution of Pet Care by Format and Category: % Value 2018
    Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
    Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
    Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
    Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
    Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
    Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023
    Definitions
    Sources
    Summary 1 Research Sources
    Headlines
    Prospects
    the Cat Population and Sales of Cat Food Develop Parallel To Dogs and Dog Food
    Segmentation, Diversification and Functionality Drive Growth, Especially in Cat Treats
    Demand for More "natural" Feeding Impacts Different Types of Cat Nutrition
    Competitive Landscape
    A Wide Selection, Innovative Products and Catering To Consumer Demands
    Cats Are Considered Family - Successful Company Strategies Utilise This
    Trends in Cat Food Come and Go
    Category Indicators
    Table 19 Cat Owning Households: % Analysis 2013-2018
    Table 20 Cat Population 2013-2018
    Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018
    Category Data
    Summary 2 Cat Food by Price Band 2018
    Table 22 Sales of Cat Food by Category: Volume 2013-2018
    Table 23 Sales of Cat Food by Category: Value 2013-2018
    Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
    Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
    Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
    Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
    Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
    Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
    Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
    Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
    Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
    Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
    Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
    Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
    Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023
    Headlines
    Prospects
    Demographics Support the Positive Volume Development of Dog Food
    the Premiumisation of Dog Food
    Alternative Feeding Methods Increase Selection and Potential for Growth
    Competitive Landscape
    Leading Companies Follow Major Dog Food Trends
    Niche Developments and Short-term Trends Support Smaller Companies
    Limits To Premiumisation
    Category Indicators
    Table 37 Dog Owning Households: % Analysis 2013-2018
    Table 38 Dog Population 2013-2018
    Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018
    Category Data
    Summary 3 Dog Food by Price Band 2018
    Table 40 Sales of Dog Food by Category: Volume 2013-2018
    Table 41 Sales of Dog Food by Category: Value 2013-2018
    Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
    Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
    Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
    Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
    Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
    Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
    Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
    Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
    Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
    Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
    Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
    Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
    Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023
    Headlines
    Prospects
    Changes in Lifestyle and Pet Demographics Dampen Growth
    Adding Value Through Segmentation and Specialisation
    Adding Value Through Focusing on Consumers' Relationship With Their Pets
    Competitive Landscape
    A Long History and Strong Positioning Support Vitakraft's Lead
    Product Variety, Presence and Positioning Are Factors for Brand Growth
    Distinct Marketing and Brand Presentation To Stand Out
    Category Indicators
    Table 55 Other Pet Population 2013-2018
    Category Data
    Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
    Table 57 Sales of Other Pet Food by Category: Value 2013-2018
    Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
    Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
    Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
    Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
    Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
    Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
    Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
    Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
    Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023
    Headlines
    Prospects
    Consumers' Growing Autonomy in Pet Care Supports Growth
    Hobby and Design Vs Functional and Pet-centred Products
    Modern Design and Back To Nature - Two Promising Trends Within Pet Products
    Competitive Landscape
    Variety, Innovation and Added Benefits Ensure Success
    Private Label Threatens the Growth of Brand Manufacturers
    the Rising Popularity of Dietary Supplements
    Category Data
    Table 67 Sales of Pet Products by Category: Value 2013-2018
    Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
    Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
    Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
    Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
    Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023












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