Home and Garden in Brazil

Publisher : Euromonitor International Publication Date : May 21, 2018

Number of Pages : 37 Subcategory : Agriculture
Single User $ 2100

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  • Description

    Product Description

    In 2017, the Brazilian economy finally recorded GDP growth, after years of decline during the economic crisis that began in 2014. This fact, which was closely linked to record-low inflation rate and interest levels, helped support the most important driving force behind home improvement and gardening: the construction industry.

    Euromonitor International's Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


    Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Home and Garden market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market’s major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

  • Table of Content

    Home and Garden in Brazil

    HOME AND GARDEN IN BRAZIL
    Euromonitor International
    May 2018

    LIST OF CONTENTS AND TABLES

    Executive Summary
    Home and Garden Records Moderate Growth, Driven by Slow Economic Recovery
    Recovery Is Slow
    Most Categories Within Home and Garden Remain Highly Fragmented
    Home Improvement and Gardening Stores: the Most Dynamic Channel
    Urbanisation and Demographic Changes Bring Significant Opportunities
    Market Data
    Table 1 Sales of Home and Garden by Category: Value 2012-2017
    Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
    Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
    Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
    Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
    Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
    Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
    Sources
    Summary 1 Research Sources
    Headlines
    Prospects
    Urbanisation and Verticalisation Play Vital Roles in Crafting New Gardening Habits
    Verticalisation Intensifies Indoor Gardening Activities
    Internet Retailing Increases in Importance in Terms of Both A Distributor and As An Information Provider
    Competitive Landscape
    Tramontina Continues To Lead Gardening in 2017, Supported by Hand Tools and Power Tools
    Fragmentation of Gardening Hinders the Consolidation of Strong Brands Within Garden Care and Horticulture
    Private Label Has Potential, Supported by Home Improvement and Gardening Stores
    Category Data
    Table 8 Sales of Gardening by Category: Value 2012-2017
    Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
    Table 10 NBO Company Shares of Gardening: % Value 2013-2017
    Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
    Table 12 Distribution of Gardening by Format: % Value 2012-2017
    Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
    Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
    Headlines
    Prospects
    Despite Its Slowness, the Recovery of the Construction Industry Drives Both New Launches and Sales Within Home Furnishings
    Led Lighting Gains Momentum As Home Renovation and New Households Increase Sharply
    Home Textiles Posts A Modest Recovery, Supported by Trading Down
    Competitive Landscape
    Abundance of Furniture Manufacturers Offers Opportunities for Retailers To Explore Their Own Brands
    Increase in Branding
    Brands Targeting Middle- and Lower/middle-income Households Start To Rebound
    Category Data
    Table 15 Sales of Home Furnishings by Category: Value 2012-2017
    Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
    Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
    Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
    Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
    Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
    Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
    Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
    Headlines
    Prospects
    Despite the Lacklustre Performance From the Real Estate Industry, Home Renovations Support Home Improvement in 2017
    Standard-priced Paint Increases Its Presence Within Decorative Paint
    Global Trends in Coverings Arrive Locally and Are Well Accepted by Brazilian Consumers
    Competitive Landscape
    Akzo Nobel Continues To Challenge the Leader Basf
    Two of the Most Important Tile Manufacturers Recover Losses From 2015 and 2016
    Private Label Posts Rapid Growth Across Many Categories
    Category Data
    Table 23 Sales of Home Improvement by Category: Value 2012-2017
    Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
    Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
    Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
    Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
    Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
    Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
    Headlines
    Prospects
    Improving Economic Conditions Result in A Positive Performance
    Food Storage Continues To Outperform Other Categories
    Value-added Cookware Lacks Development Compared With Other Product Areas
    Competitive Landscape
    Tupperware Continues To Rank Second Within Homewares
    Fierce Competition in Cookware Is Challenging for Traditional Manufacturers
    Private Label Far From Taking Off in Brazil
    Category Data
    Table 30 Sales of Homewares by Category: Value 2012-2017
    Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
    Table 32 Sales of Homewares by Material: % Value 2012-2017
    Table 33 NBO Company Shares of Homewares: % Value 2013-2017
    Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
    Table 35 Distribution of Homewares by Format: % Value 2012-2017
    Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
    Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022












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