Beauty and Personal Care in Norway

Publisher : Euromonitor International Publication Date : May 16, 2018

Number of Pages : 97 Subcategory : Personal Care
Single User $ 2650

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  • Description

    Product Description

    Stable value gains were evident in beauty and personal care in 2017, despite limited volume growth. The mature environment continued to limit the possibility of more dynamic consumption. However, manufacturers successfully managed to add value by targeting affluent Norwegians’ rising willingness to pay for quality products when it comes to their appearance. The premiumisation trend manifested itself through a wide range of trends, including more personalised in-store shopping experiences, rising...

    Euromonitor International's Beauty and Personal Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

    Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Beauty and Personal Care market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market’s major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

  • Table of Content

    Beauty and Personal Care in Norway

    BEAUTY AND PERSONAL CARE IN NORWAY
    Euromonitor International
    May 2018

    LIST OF CONTENTS AND TABLES

    Executive Summary
    Premiumisation Contributes To Stable Value Growth
    Channel Fragmentation Continues
    Beauty Giants Reinforce Their Positions
    Different Factors Shape Product Development
    Stable Growth Expected, But Growth Potential Remains
    Market Data
    Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
    Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
    Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
    Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
    Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
    Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
    Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
    Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
    Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
    Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
    Sources
    Summary 1 Research Sources
    Headlines
    Prospects
    Concerned Parents Increasingly Opt for Natural Products
    Demographic Factors Will Put Pressure on Volume Sales
    Certification and Labelling Add Credibility
    Competitive Landscape
    Segmentation Adds Value for Leading Manufacturers
    Nappy/diaper Brands Benefit From High Exposure
    Different Levels of Recognition for Certification Labels
    Category Data
    Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
    Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
    Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
    Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
    Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
    Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
    Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
    Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
    Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
    Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
    Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
    Headlines
    Prospects
    Natural Ingredients and Free-from Add Value
    the Norwegian Climate Leads To An Emphasis on Products Marketed for Dry Skin
    the Shift From Bar Soap To Liquid Soap Continues
    Competitive Landscape
    Orkla Care Reinforces Its Lead
    Grocery Retailers Continues To Lead Distribution
    Stronger Development for Mass Brands
    Category Data
    Table 22 Sales of Bath and Shower by Category: Value 2012-2017
    Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
    Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
    Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
    Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
    Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
    Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
    Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
    Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
    Headlines
    Prospects
    Value Growth Slows Despite Trading Up
    New Store Concepts Contribute To Channel Fragmentation
    Social Media Influencer Engagement Benefits New Brands
    Competitive Landscape
    L'oréal Maintains Its Lead
    the Wave of New Brands Trades on Natural Qualities
    A Move Away From A Minimalist Approach
    Category Data
    Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
    Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
    Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
    Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
    Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
    Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
    Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
    Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
    Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
    Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
    Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
    Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
    Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
    Headlines
    Prospects
    Natural Ingredients and Rising Segmentation Add Value To A Mature Category
    Gender Segmentation Is Key To Marketing Deodorants
    Deodorant Sprays and Creams Continue To Struggle
    Competitive Landscape
    Orkla Care Reinforces Its Lead
    Pharmacy Brands Gain Value Share
    the Launch of More Natural Products
    Category Data
    Table 44 Sales of Deodorants by Category: Value 2012-2017
    Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
    Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
    Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
    Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
    Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
    Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
    Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
    Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
    Headlines
    Prospects
    Advanced At-home Hair Removal Solutions Gain Popularity
    Clinics Report An Increase in Demand for Hair Removal Treatments
    Natural Ingredients Add Value To Depilatories
    Competitive Landscape
    Gillette Dominates Women's Pre-shave and Razors and Blades
    Veet Remains the Dominant Brand in Hair Removers/bleaches
    the Launch of Products Containing Natural Ingredients
    Category Data
    Table 53 Sales of Depilatories by Category: Value 2012-2017
    Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
    Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
    Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
    Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
    Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
    Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
    Headlines
    Prospects
    Fredrik & Louisa Focuses on Niche Fragrances
    Men's Fragrances Underpins Value Growth
    Duty-free Continues To Affect Sales
    Competitive Landscape
    A Norwegian Distributor Maintains Its Leading Position
    A Wave of New Premium Fragrance Brands Trade on Novelty Value
    A Rising Focus on Niche Fragrances
    Category Data
    Table 60 Sales of Fragrances by Category: Value 2012-2017
    Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
    Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
    Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
    Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
    Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
    Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
    Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
    Headlines
    Prospects
    the Rising Focus on Premium Products in Grocery Retailers Adds Value
    Salon Professional Hair Care Brands Are More Readily Available
    Dry Shampoo Benefits From the Strong Exercise Trend
    Competitive Landscape
    L'oréal Reinforces Its Dominance With New Product Launches
    the Continued Strength of the Leader
    Kérastase Introduces the First Smart Hair Brush
    Category Data
    Table 68 Sales of Hair Care by Category: Value 2012-2017
    Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
    Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
    Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
    Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
    Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
    Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
    Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
    Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
    Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
    Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
    Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
    Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
    Headlines
    Prospects
    Men's Grooming Develops at A Modest Pace
    Segmentation Within Men's Hair Care Remains An Area for Growth
    the Rising Availability of Men's Grooming Brands in Chemists/pharmacies
    Competitive Landscape
    Procter & Gamble Reinforces Its Dominance in Men's Shaving
    L'oréal Focuses on Combination Products Within Bath and Shower
    the Launch of More Exclusive-looking Ranges by L'oréal
    Category Data
    Table 81 Sales of Men's Grooming by Category: Value 2012-2017
    Table 82 Sales of Men's Grooming by Category: % Value Growth 2012-2017
    Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
    Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
    Table 85 NBO Company Shares of Men's Grooming: % Value 2013-2017
    Table 86 LBN Brand Shares of Men's Grooming: % Value 2014-2017
    Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
    Table 88 Forecast Sales of Men's Grooming by Category: Value 2017-2022
    Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
    Headlines
    Prospects
    the Shift Towards Electric Toothbrushes Continues To Add Value
    Whitening Products Continue To Gain Popularity
    Expenditure on Supplementary Oral Care Products Increases
    Competitive Landscape
    Oral Care Remains Highly Consolidated
    Oral-b and Philips Dominate Electric Toothbrushes
    the First Toothpaste for Children With the Swan Ecolabel
    Category Data
    Table 90 Sales of Oral Care by Category: Value 2012-2017
    Table 91 Sales of Oral Care by Category: % Value Growth 2012-2017
    Table 92 Sales of Toothbrushes by Category: Value 2012-2017
    Table 93 Sales of Toothbrushes by Category: % Value Growth 2012-2017
    Table 94 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
    Table 95 NBO Company Shares of Oral Care: % Value 2013-2017
    Table 96 LBN Brand Shares of Oral Care: % Value 2014-2017
    Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
    Table 98 LBN Brand Shares of Toothpaste: % Value 2014-2017
    Table 99 Forecast Sales of Oral Care by Category: Value 2017-2022
    Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
    Table 101 Forecast Sales of Toothbrushes by Category: Value 2017-2022
    Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
    Headlines
    Prospects
    Premiumisation Both Drives and Constrains Value Growth
    Mass Pharmacy Brands Boost Sales
    Digital Engagement Drives Growth in Colour Cosmetics
    Competitive Landscape
    L'oréal and Orkla Reinforce Their Lead
    Aiming To Add Value To Everyday Products
    Private Label Expansion Remains Limited
    Category Data
    Table 103 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
    Table 104 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
    Table 105 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
    Table 106 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
    Table 107 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
    Table 108 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022












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