Surface Care in the Philippines
Multi-purpose cleaners is highly competitive due to the high number of brands. Whilst multinational players such as Unilever and SC Johnson & Son continue to dominate the category, mid-tier to smaller companies are attempting to gain ground in light of the exit of a specific format of Ajax Cleanser, manufactured by Colgate-Palmolive Philippines Inc. Multi-purpose cleaners, which is a promotion-heavy category, is projected to record strong volume and value growth during the forecast period. As a...
Euromonitor International's Surface Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Surface Care in the Philippines
SURFACE CARE IN THE PHILIPPINES
LIST OF CONTENTS AND TABLES
Stiff Competition Amongst Players in Multi-purpose Cleaners
Optimistic Performance Predicted for Bathroom Cleaners
Modest Growth Expected for Surface Care
SC Johnson & Son's Ingredient Transparency Program May Boost Sales Amongst Environmentally Conscious
Domestic Players Dominate Specific Surface Care Products
Monheim Distributors Slowly Expands Range of Dutch Cleanser
Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Surface Care: % Value 2013-2017
Table 4 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Multinational Players Continue To Dominate Home Care in the Philippines
Healthy Volume and Value Growth Levels Expected Over the Forecast Period
Home Care Imbued With Multifunctional Properties Attract Consumers
Marketing Tactics and Promotional Deals Continue To Be Most Effective Way To Sustain Share
Unmet Potential Within the Philippines
Table 7 Households 2012-2017
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Summary 1 Research Sources