Polishes in the Philippines
There are many factors that contributed to the favourable performance of floor polish in 2017. The first is the availability of products being offered. The wide variety of product choices offered by SC Johnson & Son, the leading company with a dominant value share, combined with continuous promotional deals, meet the demands and needs of Filipino consumers, hence driving volume and value sales. Second, there is rising consumer awareness related to the utility of the product, especially consideri...
Euromonitor International's Polishes in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Polishes in the Philippines
POLISHES IN THE PHILIPPINES
LIST OF CONTENTS AND TABLES
Floor Polish Registers Largest Value Sales in Category
Marketing and Promotion - Tools To Sustain Floor Polish Growth
Favourable Growth Rates for Shoe Polish
SC Johnson & Son Dominates Polishes
Table 1 Sales of Polishes by Category: Value 2012-2017
Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Polishes: % Value 2013-2017
Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Multinational Players Continue To Dominate Home Care in the Philippines
Healthy Volume and Value Growth Levels Expected Over the Forecast Period
Home Care Imbued With Multifunctional Properties Attract Consumers
Marketing Tactics and Promotional Deals Continue To Be Most Effective Way To Sustain Share
Unmet Potential Within the Philippines
Table 7 Households 2012-2017
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Summary 1 Research Sources