Bleach in the Philippines

Publisher : Euromonitor International Publication Date : Jun 29, 2018

Number of Pages : 11 Subcategory : Retail
Single User $ 990

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  • Description

    Product Description

    The enduring popularity of bleach compared to other categories within home care such as surface care lies in the multiples uses of the product. Industry sources have confirmed that in the Philippines, bleach usage is divided between laundry care, toilet care and surface care. Sources have also indicated that the primary consumers of bleach are comprised of the older generation and low-income households – segments of the Filipino population that have long relied on a product that can be used for...

    Euromonitor International's Bleach in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Bleach market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market’s major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

  • Table of Content

    Bleach in the Philippines

    Euromonitor International
    June 2018


    Multifunctional Aspect of Bleach Translates Into Steady Growth Prospects
    Substitution Effect Could Occur As Younger Generation Opts for Specialised Cleaners
    Competitive Landscape
    Bleach Is Dominated by Green Cross, A Domestic Player
    Category Data
    Table 1 Sales of Bleach: Value 2012-2017
    Table 2 Sales of Bleach: % Value Growth 2012-2017
    Table 3 NBO Company Shares of Bleach: % Value 2013-2017
    Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
    Table 5 Forecast Sales of Bleach: Value 2017-2022
    Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
    Executive Summary
    Multinational Players Continue To Dominate Home Care in the Philippines
    Healthy Volume and Value Growth Levels Expected Over the Forecast Period
    Home Care Imbued With Multifunctional Properties Attract Consumers
    Marketing Tactics and Promotional Deals Continue To Be Most Effective Way To Sustain Share
    Unmet Potential Within the Philippines
    Market Indicators
    Table 7 Households 2012-2017
    Market Data
    Table 8 Sales of Home Care by Category: Value 2012-2017
    Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
    Table 10 NBO Company Shares of Home Care: % Value 2013-2017
    Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
    Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
    Table 13 Distribution of Home Care by Format: % Value 2012-2017
    Table 14 Distribution of Home Care by Format and Category: % Value 2017
    Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
    Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
    Summary 1 Research Sources

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