Affluent Consumers: Who Are They and How Best to Capture Them

Publisher : Euromonitor International Publication Date : Mar 27, 2018

Number of Pages : 27 Subcategory : Competitive & Market Intelligence
Single User $ 1325

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  • Description

    Product Description

    This report provides insights into affluent consumers globally – those with net wealth between US$100,000 and US$1 million across the entire income spectrum. When assessing the potential of a consumer market, businesses usually focus on income – the distribution of it and the levels of income enjoyed by households and consumers. Wealth, however, is often overlooked and yet it is also an important factor that could impact the purchase potential.

    Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

    Product coverage: <|Products|>
    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
    Why buy this report
    • Identify factors driving change now and in the future
    • Understand motivation
    • Forward-looking outlook
    • Briefings and presentation should provoke lively discussion at senior level
    • Take a step back from micro trends
    • Get up to date estimates and comment
    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

  • Table of Content

    Affluent Consumers: Who Are They and How Best to Capture Them

    Affluent Consumers: Who Are They and How Best to Capture Them
    Euromonitor International
    March 2018
    Introduction
    Spotlighting Major Affluent Markets
    How to Capture Affluent Consumers
    Conclusion

  • Pre-sales Enquiry

    The free sample report is clearly a representation of the complete report. Buy report to get the complete market scope/data depth information.